Before choosing our target audience we took a look at chart activity of the past month or so as this gave us an indication of first of all, whether songs of the genre we've chosen to focus on chart or not and second to see what age group listens to music of the genre we've chosen to study. Thankfully we found that songs of our genre do chart.
I then went onto looking closely at the lyrics of a handful of songs in order to get a look at what age group is likely to listen to this genre of music as the lyrics of the songs would give us more or less a clear indication of which age group. From doing this I found that the age group which is most likely to listen to our music is people between the ages of 15 - early 20s.
I then went onto looking closely at the lyrics of a handful of songs in order to get a look at what age group is likely to listen to this genre of music as the lyrics of the songs would give us more or less a clear indication of which age group. From doing this I found that the age group which is most likely to listen to our music is people between the ages of 15 - early 20s.
We decided that this would be the best target audience for us as our song as our song more or less runs along similar lines to these songs i.e the story line is familiar, as is the actual music.
In order for me to define our target audience I have crated our Listner Profile. I've done this so that it's easier for me to show our idea of our ideal audience members. We feel it is universal universal therefore applies to all members of our audience.
Listener Profile:
And there you have it our Listener Profile! It may seem a little specific but that's becasue in order to make it easier for me to build our listener profile, i've looked at those around me who, besides myself, enjoy music from our fusion genre. I noticed that most actually do dress in this way and do have these interests therefore that is how and where i derived our Listener profile...
In order for me to define our target audience I have crated our Listner Profile. I've done this so that it's easier for me to show our idea of our ideal audience members. We feel it is universal universal therefore applies to all members of our audience.
Listener Profile:
Gender: Male & Female
Age: 15 - early 20s
Musical Preferences: Listens to namely R&B and Dance but also Soul and New Jack Swing. Likes artists such as: Usher, Lady Gaga, Black Eyed Peas, Tiesto, Armand Van Helden, 112, Benny Benassi, Ginuwine, ATB, Shai, Jagged Egde.
Dress Sense (Female): Cool and casual; bagg/skinny jeans, long/short t-shirts, Boyfriend cardi/ zippy hoodies, trainers/flat ballerina shoes, stylish but one-of-a-kind coat. Always carries something to listen to music on but not always listening to it.
Dress Sense (Male): Cool and casual; bagg/skinny jeans, T-Shirts, cardi/ hoodies, trainers/ pumps, stylish but one-of-a-kind coat. Always carries something to listen to music on but not always listening to it.
Interests: Music(durh!), reading, going to concerts (but only on the odd occasion), Video games, Comedy TV & films.
And there you have it our Listener Profile! It may seem a little specific but that's becasue in order to make it easier for me to build our listener profile, i've looked at those around me who, besides myself, enjoy music from our fusion genre. I noticed that most actually do dress in this way and do have these interests therefore that is how and where i derived our Listener profile...
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