Branding ~ Music Brand

A brand is the particular make of a product. It works for an artist as well as products. H.I.M is an alternative metal 'love metal' which as the branding of the Heartagram, [heart and pentagram joined together. Brand defines an artist and there meaning, from graffiti writing for 'N Dubz' to the Heartagram from 'H.I.M.' Branding leaves an artist signature on an album, song, video.

Heartagram

 The heartagram, is a symbol which is used to represent H.I.M. It is frequently used on their, merchandise, videos, albums, concerts and website. Heartagram is developed from the faith Wiccan's symbol the pentagram. Can be linked with 'Satanism.'  The symbol is shown on the album cover 'Dark Light' and the song 'Wings From A Butterfly.'

The way the words H.I.M is written is part of the symbolism and branding of the band, fans instantly know that this is H.I.M by the writing of the words. We always see this type of writing, in the albums, videos and on the website. With the bands symbol being a 'religious' and a 'love' symbol mashed together we get a feel that the band is dark but has love aspects in their music.With the corners being a love heart it shows the band is more towards love. The songs have a dark aspect but has the romance aspect. So audiences know they are going to get a romantic lyric filled album but with it being dark as well as romantic. Which can be seen as 'gothic'

Hip Hop Style Branding

N Dubz branding is a Graffiti style writing, which shows the Hip Hop attitude. with it being in gold it makes the band appear to be like royalty as gold is seen as a rich colour, which shows the band is of high importance. 

 A symbol which has become linked with the band is one of the band members 'Dappy' constant wearing of hats.Even though this may not been intended the band is known for the fact of the hat, which has got the band noticed and known by the people who listen to music. This shows that the simply wearing something distinctive can make a band/or artists known by people audience targeted or not.    

R'n'B Style Branding
R'n'B is always known for having a sexy model, whether it's the love interest or the artist singing. We always know an R'n'B music by the video and by the lyrics, which are always about love. The location is always very beautiful such as LA, or New York city The man are always covered in chains, where as the girls are usually wearing hardly anything and are dancing. The album covers are always in blocked capitals, which shows they want to be noticed from the rest.

Dance Style Branding

There isn't a single person who hasn't heard of Lady GaGa. She makes herself known with her outrageous clothes and her music videos which are different to any of the music genre Dance videos. Which shows, that being different, standing out and showing a repeated symbol makes the band stand out uniquely from the rest.

What I Have Learned About Branding 

Bands and artists, use branding whether it's symbols, being completely different from the rest or a simple repeat of wearing an item. This makes the band stand out completely, this suggests that to make our artist different we could possibly use a certain font to introduce the artist in each music video like H.I.M and N Dubz.